E-COMMERCE IN TOURISM
Implementing e-commerce is no longer a differential to become an essential tool for the success of your business, including those related to the “travel industry”. Due to the speed of innovations, almost instantaneous, it is necessary rethink your company's operations, whether in terms of advertising/ publicity or company management.
E-commerce increasingly contributes to the development of tourism (hotels, bars, restaurants, travel agencies, tour guides, transport, etc.) by helping companies regardless of size to reach their audience anywhere in the world. In this way assist in decision-making whether at a strategic, tactical or operational level.
E-commerce has transformed the concept of travel and tourism whether for customers or professionals working in tourism. Currently the entire reservation system is online so the customer can compare prices between competing companies, book a room, buy an airplane/ bus ticket and even rent a car without interaction with another person. All this facilities enhances the customer’s decision-making process regarding the purchase of their products/ services.
In addition to the sale of products and services, e-commerce allows the business manager to monitor customer behavior, an essential element to increase their business. Social media represents an important aspect to segment your customers, whether through Google Ads, Facebook or Instagram.
E-commerce enables the travel agent to present promotions and discounts to the customers, promoting the sale of the most varied products and services according to the different seasons of the year. Being in contact with your target audience is really important especially for small and medium-sized travel agencies that today start to compete with the large companies already consolidated on the national and even international scene, for this reason it is extremely important to have a digital platform to connect your company to potential customers, according to your proposal.
As in any segment of the economy, the most important goal is not only to sell but to conquer customer loyalty. One of the benefits of the online platform is the possibility to offer special prices and personalized services according to the customer if he has already purchased any product or service from your company.
In order to take advantage of the opportunities and increase the value of the business, nowadays, entrepreneurs in the tourism industry understand that e-commerce represents one of the foundations for the sucess of their business.
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